Disasters: Is your company ready?

Though most businesses agree emergency preparedness is important, too few are taking necessary steps to prepare. According to a recent survey of small businesses conducted by the Ad Council, "92% of respondents said it was very important or somewhat important for businesses to take steps to prepare for a catastrophic disaster; but only 39% said their company had a plan in place."

Numerous regulations require executives and companies to exercise due diligence when it comes to emergency preparedness and business continuity planning (BCP). Yet, it is a sad statistic that the majority of businesses still do not have a viable Disaster Recovery (DR) plan, including critical business functions, and most businesses that fully lose their facility and data will not recover and go out of business.

"Over 40 percent of all companies that experience a disaster never reopen, and over 25 percent of the remaining companies close within two years." -- U.S. Department of Labor.

Businesses that recover quickly from a major disaster are those that plan in advance. This involves purchasing the right insurance, but also developing and maintaining an adequate recovery plan.

"That's something Joe Bogner of Dodge City, KS, learned first-hand. Bogner owns Western Beverage, Inc., an alcoholic beverage distributing company serving 29 counties in western Kansas. In 2002, Western Beverage sustained millions of dollars in fire damage. Yet the company resumed deliveries after just three days. Bogner was named the Kansas Small Business Person of the Year for 2006, partially because of his company's ability to respond to adversity." As reported by the SBA Small Business Resource, Summer 2006 issue.

"93% of companies that lost their data center for 10 days or more due to a disaster, filed for bankruptcy within one year of the disaster." -- National Archives and Records Administration.

Elements of a good disaster plan

What does a good business continuity plan look like? It involves identifying critical business functions and the resources needed to maintain an acceptable level of business, protecting those resources and identifying alternatives. Critical business functions are those functions that, if not performed, either impact revenue, have legal ramifications, are mandated by regulatory agencies, and/or severely impact customer service. This is an outline from the National Fire Protection Association "NFPA 1600 Standard on Disaster/Emergency Management and Business Continuity Programs", which is endorsed by FEMA;

  • Program Management
  • General
  • Laws and Authorities
  • Hazard Identification, Risk Assessment and Impact Analysis
  • Hazard Mitigation
  • Resource Management
  • Mutual Aid
  • Planning
  • Direction, Control and Coordination
  • Communications and Warning
  • Operations and Procedures
  • Logistics and Facilities
  • Training
  • Exercises, Evaluations and Corrective Actions
  • Crisis Communications and Public Information
  • Finance and Administration

The big gamble

Did you know that 1,200 tornados are reported in the U.S. each year? That 4,000 die and 25,000 are injured in fires in the U.S. each year? According the SBA, "The number of declared major disasters nearly doubled in the 1990's compared to the previous decade." "Seven out of the top ten most costly catastrophes in U.S. history, when adjusted to constant dollars, have occurred since 9/11/01", per the III. So why do so many companies put off creating a BCP

According to the Small Business Administration (SBA), "every year hundreds of businesses that carry adequate insurance against direct property losses fail because they are not insured for indirect losses. Don't forget to protect your business against loss of income and unusual expenses that may result if indirect losses force you to close temporarily." "After the 9/11/01 World Trade Center plane crashes 33% of dollars paid out for commercial claims were for lost income and extra expense claims for getting businesses back on track", according to the Insurance Information Institute (III). "Since it's essential to get a business up and running as quickly as possible after a disaster, business interruption insurance should begin paying as quickly as possible. Forty-eight hours is adequate; two weeks or one month is too long. The faster a business is operating again, the better its chances of avoiding loss of customers to competitors, maintaining relations and discounts with suppliers, and retaining employees", per the National Federation of Independent Business (NFIB).

Government assistance following a major disaster

The SBA is the primary source of federal funds for long term recovery assistance for disaster victims. The SBA has low interest disaster loans for homeowners, renters, and non-farm businesses to cover disaster damage to real and personal property, per FEMA. To process your disaster loan application the SBA will also need current financial information such as a personal financial statement, a current profit and loss statement, balance sheet and a list of debts. The SBA tries to make a decision on each disaster loan application within 21 days.

Wrong decisions can expose a company's directors and officers to liability lawsuits. Many regulations and statutes establish business continuity, within executive's purview. "Senior management decisions don't have to cause damage for senior management to be sued, however even if the directors and officers decisions are exonerated, the company may still have to bear the cost of a legal defense", according to the Disaster Recovery Journal. Due diligence is a key element of avoiding criminal or civil charges.

  • HIPAA administrative simplification regulations mandate the development and maintenance of a BCP to recover critical functions in the event of a disaster for every company storing or electronically moving patient data. The Security Exchange Commission (SEC) has asked to police HIPAA. The SEC prohibits making false or misleading statements about internal operations.
  • Sarbanes-Oxley section 404 requires that enterprises have a security policy and classify data for security, risk and business impact.
  • Foreign Corrupt Practices Act, section 13 (b) (2) also requires public U.S companies to create a system of internal accounting controls that will provide reasonable assurances that transactions are properly authorized and protected.
  • The Controller of the Currency and Federal Home Loan Bank Board require that the banking industry have BCP's.

The bottom line

Dwight Eisenhower once said, "In preparing for battle, I have always found that plans are useless, but planning is indispensable." All executives, like any good battle commander, should already understand this principle. Be sure your company is ready for a disaster by annually reviewing your insurance coverage and updating and testing your BCP. Give us a call; we would be glad to help.

To schedule a BCP review of your company, please contact:
918-971-1999 or 888-972-1999
salesteam(at)stonehenge.org

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