To succeed on the web, you need a clear strategy, disciplined
creativity, and rock-solid technology. We can do that.
Whether you view your web presence as a branding
opportunity, an extension of your business into the digital arena,
a brand-new business model for your products, or simply a necessity
for business survival, StoneHenge Partners can help you achieve
your goals. Our online marketing team combines clear strategy,
disciplined creativity and rock-solid technology to help you get
the most from your website.
Clear strategy
Is your site intended to turbocharge offline sales? Is it an
opportunity to enhance and deliver on the promise of your brand? Or
is it transaction-oriented e-commerce? At StoneHenge Partners, we
partner with you to crystallize and actualize what you want from
the web.
A clear-eyed strategy, based on a 360-degree view of your
business, your goals and your audience, drives everything
downstream, from the choice of colors to the choice of servers. Our
services include:
- Strategic goal-setting -- what do you want from your
website?
- User personas -- who comes to your website and what do they
need?
- User experience design -- what brand values do you want your
users to experience?
- Usability design -- how intuitive is your functionality?
- Information architecture -- what is your content and how is it
organized hierarchically?
- Transaction design -- how easy is it for your users to buy from
you?
Disciplined creativity
Tired of websites that look like they were designed by Escher?
You know-visually arresting, but you have to cock your head
sideways to make any sense out of it? At StoneHenge Partners, we
design websites that communicate.
- We study what your users want from your site, then design
efficient, usable and effective ways for them to get it.
- We categorize content, then design navigational models that fit
the categories.
- We sketch a personality, then design elements that support that
personality at the site, page and screen level.
- We document everything so that later you can add a page to your
site seamlessly.
Rock-solid technology
When you hear "leading edge" technology, do you think "bleeding
edge?" At StoneHenge Partners, information technology is what we
do, and rock-solid is the way we do it. Our team members are
experienced in a wide range of key web technologies, including
front-end Flash, middleware integration, and back-end development.
We can handle e-commerce; system re-architecture; integration of
platforms, legacy, and backend systems; and content management
systems.